Co-founder & CEO
Co-founder & CEO
Senior analyst - US leg
Marketing Research Expert
Marketing Research Expert - Chinese Leg
Copywriter - US Leg
Graphic & Artistic Designer
TERMS OF SERVICE
DATA MONITORING & INNOVATION
A data audit to spread the innovative voice within Pernod Ricard. This data analysis has been translated into a moodfilm.
STRATEGY & INSIGHT
Our Analysts amplified the results of Dior brand image for the international team through a strategic report and a motion design.
NEWSLETTERS & TRENDS
Writing & designing of a weekly trends newsletter program to spread new consumer data among LVMH’s collaborators and highlight the Innovation department’s work.
INSIGHT & COMMUNICATION
Based on strategic insights, our team has built the new portrait of Chinese travelers. The resulting typology manifesto was presented in the form of a motion design for international marketing teams.
STRATEGY & DATA MONITORING
A quantitative, qualitative, and digital data audit about organic usage in the US & Europe. The results were highlighted through a strategic recommandations report and a mood film.
Using market research on travellers and data storytelling, our team created a brand identity and brand purpose for Air France KLM to spread customer knowledge and insights to the company’s international collaborators.
INSIGHT & SHOPPER
Using creative and innovative communication formats, our team showcased the Shopper fragrance research to instill the new attitudes of shoppers in Europe, US and Asia.
TYPOLOGY & SHOOTING
Shoot to represent the new beauty typology with consumers from London.
Using engaging data storytelling, our team informed the launch strategy for Burberry’s new make-up range, providing insights and strategic recommendations to inspire marketing & operational teams.
DESIGN & COMMUNICATION
Via a dynamic motion design film, our team Identified and presented new French food trends to Lesieur’s marketing teams to promote their culture of innovation.
Using creative and innovative communication formats (visuals & « dynamic » motion design) films, our team showcased the U&A fragrance market results to guide Market Research teams through the release of new fragrances.
Our creative team used market research to tell a story and contextualize the company’s new family-oriented brand purpose. Our strategic editorial recommendation helped spread the brand-wide promise to families to company teams around the world.
EXPLORATION & INSPIRATION
Our market researchers identified Parisians’ new inspirations about a social topic: “Living Together,” to fuel further communication developments. The study was conducted in collaboration with a sociologist. It was turned into a movie, followed by a brand film designed to inspire creative workshops.
EXPLORATION & NEW CONCEPTS IDENTIFICATION
Using market research from around the world, our teams presented data exploring the attitudes of women towards their skin, in order to identify new skincare concepts for Garnier’s mass market targets.
Our data storytellers enhanced internal research reports by FNAC to help the company promote its new HR/Marketing strategy and develop FNAC’s company culture internally.
EXPLORATION & TEST DE CONCEPT
Our market research teams explored the attitudes of Blondes in Europe through an online community by testing a new hair coloring concept during workshops in London and Berlin. Our data storytellers transformed the report into a film for both internal and international distribution.
EXPLORATION & COMMUNICATION
Our creative teams researched clients and employee needs within Edf stores. The resulting investigation was presented in film form to promote company culture internally.
Innovation & Communication
Our experienced teams fuelled the city of Paris’ innovation processes to build a new communication strategy involving interacting with the Parisian public, for the very first time.
Our market researchers tested POS concepts with Orange’s clients and collaborators, in order to evaluate the new designs. The test was transformed into a film, and a « social gaming » website to incentivize employees to join the internal debate.
DESIGN & B2B
Our creative teams developed a brand film to promote Michelin’s new digital tools and help mechanics take up the digital challenge.
DESIGN & DIRECT MARKETING
Our data storytellers write and design weekly luxury newsletters and videos for different brand product categories (fragrance, skincare, haircare) to spread information among Coty’s collaborators and highlight CMI department work.
STRATEGY & DESIGN
Our data storytellers developed a comprehensive report and brand film to bring the new AJAX Brand Purpose Model to life with existing insights gathered in U&A, qual & quant reports.
Our data storytellers developed a comprehensive brand film to bring the new SOUPLINE brand Purpose Model to life with existing insights gathered in U&A, quant reports.
Our creative teams used insights to develop a target profile of “The Biotherm Woman” based on market segmentations, quanti, trends, etc.). The resulting brand manifesto was presented in the form of a brand film for internal marketing teams.
STRATEGY & COMMUNICATION
Our analysts and artistic directors developed a comprehensive magazine to understand the new U&A face care for Chinese and French woman. For each market, the analysts created specifics recommandations.
Based on strategic insights, our team has built the new portrait of GenZ Woman. The resulting woman manifesto was presented in the form of a mood film for International marketing teams.
Insight & Strategy
Our strategists developed a strategic report to identify new opportunities for Mid-Lifers (product innovation, communication, etc.), with existing insights gathered in over 40 research reports.
Our Analysts and créative team made a magazine about introducing new Ultra Premium users typology for the top management.
STRATEGY & PLANNING
A planning about new trends from 10 international reports. A showcase was built to present the new Trends&Innovation department and its long term strategies.
Shoot to represent the new jewellery & watches typology with consumers from Tokyo, Los Angeles, New York, Paris, Shanghai, and Beijing.
A qualitative and quantitative data audit about sea food usage a cross the world. The results were highlighted through a strategic recommandations report and Motion Design.
Strategy, Insights & Recommandations
A qualitative and quantitative data audit about craft beer in France. The results were highlighted through a strategic recommandations report and Motion Design.
DATA AUDIT, STRATEGY & RECOMMANDATIONS
A qualitative and quantitative data audit about Martell Noblige in China. The results were highlighted through a strategic recommandations report and Motion Design.
Based on strategic insights, our team has built the new portrait of Gen Z. The resulting was presenting in the form of a motion design for international marketing teams