IDEAS
AND PERSPECTIVES

DIVE INTO NEWNESS #2: Generation Alpha

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DINER is an insight-driven digest about NEWNESS that tracks the latest ideas, innovations, and trends from up-and-coming consumer tribes. GENERATION ALPHA, THEIR NEW TOY STORY You can’t wait to see TOY STORY 4 and are excited to tell your toy stories to your alpha kids. But the truth is, they only care about their IPAD.  These children of Millennials are born between 2010 and 2025: the era when both Instagram and the first iPad launched. Alpha is the first fully digital generation. The oldest of them are only 9 years old, nearly half of which have their own digital devices and play a decisive role in household buying (65% parents were influenced for their last purchase). Some already have millions of followers that luxury brands like Gucci and Jeep are eager to collaborate with. They are already pushing the boundaries of creativity and providing a huge potential for brands. INSIGHT 1: SUPER-SMART The “AI for K-12” program (collectively combining kindergarten, elementary and secondary education) aims to teach students of different… Lire la suite »DIVE INTO NEWNESS #2: Generation Alpha

Dive into Newness

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DINER is an insight-driven digest about NEWNESS that tracks the latest ideas, innovations, and trends from inedit consumer tribes. Welcome Because everything ‘NEW’ is the holy grail of marketers, let’s think about what is behind the concept of NEWNESS. As of today, progress is increasingly challenged by “go ahead” and “go back”, but NEWNESS persists throughout. It helps fight inertia, be in the spotlight, and inspirations & create dreams. It stretches across the latest evolutions of consumers around the globe and the breakthroughs of marketers in order to empower and reconcile both sides. This month, we will explore the birth of the Ecological Natives. INSIGHT 1 Environmental awareness is part of the daily routine for young generations, and a fundamental prerequisite for their shopping behavior. Born during the 90’s, this is a generation with a positive and active vision for ecology and materialism, who look forward to a society that will ban wasteful practices and encourage models that have a positive impact on the environment. TAKE AWAY 1 Embrace the… Lire la suite »Dive into Newness

KANTAR et THE SOCIAL WIRE conjuguent leurs talents

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Kantar, premier groupe mondial de la donnée, des études et du conseil, et The Social Wire, société spécialisée dans l’activation des résultats d’études de marché, s’associent pour proposer aux entreprises de nouvelles clés de lecture et d’appropriation des résultats d’études : la mise en récit stratégique et opérationnelle d’insights multi-sources sous de nouveaux formats créatifs.

Etat des lieux du paiement mobile

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La multiplication des nouveaux moyens de paiement bouscule l’écosystème financier et la vie du consommateur. Une étude réalisée par The Social Wire. Aux Etats-Unis, plus de 70 Millions de consommateurs utilisent leur mobile pour leurs transactions quotidiennes : nourriture, boisson ou encore déplacements. 20 Millons utilisent Apple Pay. Si la démocratisation des nouveaux moyens de paiement aux Etats-Unis et dans les pays émergents est en pleine croissance, la France est à la traine…