OUR
WORK

BEING IMPACTFUL

DATA MONITORING & INNOVATION

Innovation Pipeline

#DATAMONITORING #STRATEGY #MOODFILM | INTERNATIONAL

A data audit to spread the innovative voice within Pernod Ricard. This data analysis has been translated into a moodfilm.

STRATEGY & INSIGHT

The Dior Grammar

#BRANDIMAGE #MOTIONDESIGN | INTERNATIONAL

Our Analysts amplified the results of Dior brand image for the international team through a strategic report and a motion design.

NEWSLETTERS & TRENDS

Beauty-Full Insight

#COMMUNICATION #NEWSLETTERS #TRENDS | INTERNATIONAL

Writing & designing of a weekly trends newsletter program to spread new consumer data among LVMH’s collaborators and highlight the Innovation department’s work.

INSIGHT & COMMUNICATION

Modern Chinese Travelers

#Storytelling #Motiondesign | International

Based on strategic insights, our team has built the new portrait of Chinese travelers. The resulting typology manifesto was presented in the form of a motion design for international marketing teams.

STRATEGY & DATA MONITORING

For an Organic Democratization

#STRATEGY #DATAMONITORING #MOODFILM | INTERNATIONAL

A quantitative, qualitative, and digital data audit about organic usage in the US & Europe. The results were highlighted through a strategic recommandations report and a mood film.

BRANDING

A Memorable Attention

#Storytelling #Movie | International

Using market research on travellers and data storytelling, our team created a brand identity and brand purpose for Air France KLM to spread customer knowledge and insights to the company’s international collaborators.

INSIGHT & SHOPPER

Celebrate the Fragrance Shopper

#INSIGHT #SHOPPER #MOTIONDESIGN | INTERNATIONAL

Using creative and innovative communication formats, our team showcased the Shopper fragrance research to instill the new attitudes of shoppers in Europe, US and Asia.

TYPOLOGY & SHOOTING

The Beauty Typology

#CONSUMERS #SHOOTING | UK

Shoot to represent the new beauty typology with consumers from London.

INSIGHT ACTIVATION

Make-Up: Breaking the Charts

#ACTIVATION #FILM | INTERNATIONAL

Using engaging data storytelling, our team informed the launch strategy for Burberry’s new make-up range, providing insights and strategic recommendations to inspire marketing & operational teams.

DESIGN & COMMUNICATION

"Speak Trends"

#TRENDS #FILM | FRANCE

Via a dynamic motion design film, our team Identified and presented new French food trends to Lesieur’s marketing teams to promote their culture of innovation.

DESIGN & COMMUNICATION

Save the U&A

#STORYTELLING #MOTIONDESIGN | INTERNATIONAL

Using creative and innovative communication formats (visuals & « dynamic » motion design) films, our team showcased the U&A fragrance market results to guide Market Research teams through the release of new fragrances.

DESIGN & COMMUNICATION

Brand Family Purpose​

#STORYTELLING #MOVIE | INTERNATIONAL​

Our creative team used market research to tell a story and contextualize the company’s new family-oriented brand purpose. Our strategic editorial recommendation helped spread the brand-wide promise to families to company teams around the world.

EXPLORATION & INSPIRATION

Live together​

#ETHNO #MOVIE | FRANCE​

Our market researchers identified Parisians’ new inspirations about a social topic: “Living Together,” to fuel further communication developments. The study was conducted in collaboration with a sociologist. It was turned into a movie, followed by a brand film designed to inspire creative workshops.

EXPLORATION & NEW CONCEPTS IDENTIFICATION

In their skin​

#ETHNO #INNOVATION #MOVIE | FRANCE - UK​

Using market research from around the world, our teams presented data exploring the attitudes of women towards their skin, in order to identify new skincare concepts for Garnier’s mass market targets.

DESIGN & COMMUNICATION

Prism

#STORYTELLING #MOVIE | FRANCE​

Our data storytellers enhanced internal research reports by FNAC to help the company promote its new HR/Marketing strategy and develop FNAC’s company culture internally.

EXPLORATION & TEST DE CONCEPT

The New Blondes​

#QUALI #TESTING #MOVIE | FRANCE - UK - GERMANY​

Our market research teams explored the attitudes of Blondes in Europe through an online community by testing a new hair coloring concept during workshops in London and Berlin. Our data storytellers transformed the report into a film for both internal and international distribution.

EXPLORATION & COMMUNICATION

A story of Client Experience​

#QUALISTUDY #MOVIE | FRANCE​

Our creative teams researched clients and employee needs within Edf stores. The resulting investigation was presented in film form to promote company culture internally.

Innovation & Communication

Ô Paris​

#ETHNO #INNOVATION #MOVIE | FRANCE​

Our experienced teams fuelled the city of Paris’ innovation processes to build a new communication strategy involving interacting with the Parisian public, for the very first time.

Concept Testing

Street Tease​

#Testing #Website #Movie | France

Our market researchers tested POS concepts with Orange’s clients and collaborators, in order to evaluate the new designs. The test was transformed into a film, and a « social gaming » website to incentivize employees to join the internal debate. 

DESIGN & B2B

Starting Blocks​

#STORYTELLING #MOVIE #DIGITAL #CARS​

Our creative teams developed a brand film to promote Michelin’s new digital tools and help mechanics take up the digital challenge.

DESIGN & DIRECT MARKETING

Consumer Poke​

#NEWSLETTERS #MOVIE #ETHNOGRAPHIES #LUXURY​

Our data storytellers write and design weekly luxury newsletters and videos for different brand product categories (fragrance, skincare, haircare) to spread information among Coty’s collaborators and highlight CMI department work.

STRATEGY & DESIGN

Colgate Palmolive Ajax

#ACTIVATION #FILM | INTERNATIONAL

Our data storytellers developed a comprehensive report and brand film to bring the new AJAX Brand Purpose Model to life with existing insights gathered in U&A, qual & quant reports.

STRATEGY & DESIGN

Colgate Palmolive Soupline​

#ACTIVATION #FILM | INTERNATIONAL

Our data storytellers developed a comprehensive brand film to bring the new SOUPLINE brand Purpose Model to life with existing insights gathered in U&A, quant reports.

DESIGN & COMMUNICATION

We are Modern Heroes​

#ACTIVATION #FILM | INTERNATIONAL​

Our creative teams used insights to develop a target profile of “The Biotherm Woman” based on market segmentations, quanti, trends, etc.). The resulting brand manifesto was presented in the form of a brand film for internal marketing teams.

STRATEGY & COMMUNICATION

LVMH

#ACTIVATION #MAGAZINE | INTERNATIONAL​

Our analysts and artistic directors developed a comprehensive magazine to understand the new U&A face care for Chinese and French woman. For each market, the analysts created specifics recommandations.

INSIGHT & COMMUNICATION

Rule Breakers​

#ACTIVATION #FILM | INTERNATIONAL​

Based on strategic insights, our team has built the new portrait of GenZ Woman. The resulting woman manifesto was presented in the form of a mood film for International marketing teams.

Insight & Strategy

Midlife, my Vision and Me

#Strategy | International

Our strategists developed a strategic report to identify new opportunities for Mid-Lifers (product innovation, communication, etc.), with existing insights gathered in over 40 research reports.

STRATEGY & DATA MONITORING

Ultra Premium Typology​

#DATAMONITORING #TYPOLOGY #MAGAZINE | INTERNATIONAL

Our Analysts and créative team made a magazine about introducing new Ultra Premium users typology for the top management.

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STRATEGY & PLANNING

The Decisive Horizons​

#STRATEGY #MOTIONDESIGN | INTERNATIONAL​

A planning about new trends from 10 international reports. A showcase was built to present the new Trends&Innovation department and its long term strategies. 

TYPOLOGY & SHOOTING

The Watches & Jewellery Typology​

#CONSUMERS #SHOOTING | INTERNATIONAL​

Shoot to represent the new jewellery & watches typology with consumers from Tokyo, Los Angeles, New York, Paris, Shanghai, and Beijing.

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STRATEGY & INSIGHT

All Aboard the Consumer Ship

#Data Analysis #Strategy #MotionDesign I International

A qualitative and quantitative data audit about sea food usage a cross the world. The results were highlighted through a strategic recommandations report and Motion Design.

Strategy, Insights & Recommandations

Change is Brewing

#Data Analysis #Strategy #MotionDesign | France

A qualitative and quantitative data audit about craft beer in France. The results were highlighted through a strategic recommandations report and Motion Design.

DATA AUDIT, STRATEGY & RECOMMANDATIONS

Nightlife Spirits

#DATA AUDIT #STRATEGY #RECOMMANDATIONS | CHINA​

A qualitative and quantitative data audit about Martell Noblige in China. The results were highlighted through a strategic recommandations report and Motion Design.

INSIGHT & COMMUNICATION

A Youthful Luxury

#STORYTELLING #MOTION DESIGN | INTERNATIONAL​

Based on strategic insights, our team has built the new portrait of  Gen Z. The resulting was presenting in the form of a motion design for international marketing teams

TYPOLOGY & SHOOTING

 

THE NEW TYPOLOGY

#CONSUMERS #SHOOTING | INTERNATIONAL

Shoot to present the new segmentation of Lacoste with from Shanghai, Paris, New-York and Barcelona.

STRATEGY, INSIGHTS, DESK RESEARCH & RECOMMANDATIONS

 

The AY Generation

#DATA ANALYSIS #STRATEGY #DESK RESEARCH #MAGAZINE #EUROPE | EUROPE

A data audit about the Seniors in Europe, with a desk research. The results were highlighted through a strategic recommandations design report and a magazine for the top management.