PROJECT-Garnier-The-New-Blondes

EXPLORATION & TEST DE CONCEPT

The New Blondes​

#QUALI #TESTING #MOVIE | FRANCE - UK - GERMANY​

Our market research teams explored the attitudes of Blondes in Europe through an online community by testing a new hair coloring concept during workshops in London and Berlin. Our data storytellers transformed the report into a film for both internal and international distribution.