PROJECT-KERING-Brand Equity & Social Brand Equity

Strategy, Analysis & Takeways

Brand Equity & Social Brand Equity

#BRANDEQUITY #SOCIALBRANDEQUITY #MAGAZINE | INTERNATIONAL

From the BEM & SBEM of Kering’s 6 brands: Gucci, Balenciaga, Bottega Veneta, Brioni, Yves Saint-Laurent, Alexander McQueen, we created specific recommendations via a magazine for the top management.